More to come..
Somehow it's not right
In any economy, money is a valuable resource for any business. So, when it comes to video production, there may be hesitancy to committ to an outside vendor in this often eccentric industry. That's understandable.
What's more is that in-house personnel are nominated to perform these functions. As you can surmise, this leads to mixed results at best.
With Americans watching an estimated 1,800 hours of TV annually, spotting bad video has become not only easier but almost a competitive sport. Countless numbers of videos are posted and shared via social media. Watching these videos, it can be clear that a video is either good or bad.
Categorizing videos to either column can be easy, but you may not be able to quantify it beyond, "somehow it's not right." Despite having a visceral reaction to a video doesn't necessarily help in producing a video.
That's why it's important to have someone that has experience in producing videos. This removes a lot of the guess work, trial and error and "amatuer video" from the production. The resut is a professionally made video that is a benefit to your company.
Afterall, you don't want your target viewership to watch your video and think, somehow its not right.
Alright, so, How Much?
Two simple, single syllable words whose quiet roar can squelch any production; how much.
No matter how good the rapport between video producer and client, when the topic of money comes up, it can put a chill in the romance.
No surprise about that. Most clients are fairly new to video or are acustomed to having either someone in sales or IT handle their video needs. And there's nothing wrong with that. Many companies take this path until they outgrow their in-house capabilities. At this point, the choice is to either establish a dedicated multimedia department or outsource. This is a natural, evolutionary path.
Either choice has its merits and demerits. Regardless, outside vendors do come into play with both. Sticking with the in-house department, outside vendors can act as "force multipliers" to stretch capabilities, reach or scope on a given project or strategic move. This has obvious implications on the performance of your busness.
Now you're thinking, isn't this article about money, you know, the cost of a video. Well, yes it is. But think about it in the right perspective; what is it worth to me in getting what I want done and what outcome do I expect. The budget of your proposed video is now is an investment in your business rather than a questionable expense.
So comes the question, how much of an investment is your business worth?
An Unusual Life
Today, it’s not too unusual to do business in some unlikely places at odd hours. However, there are some industries that are somewhat more peculiar than others. Often times, it’s a conscious decision of lifestyle or a passion for the business that attracts people to the industry. Video production or “cinema” is certainly one such industry.
Every year, hordes of people enter this industry with the starry-eyed hopes of becoming the next Ken Burns or Steven Spielberg. Sadly, the statistics are far and away against them. The obstacles for these “kids” are formidable. There can be fierce competition, crazy hours, unreasonable deadlines, poor pay, prima donnas, bizarre demands and radically variable and unpredictable (sometimes blatantly intolerable) conditions. Yet, they come. The question is why. Why did any of us do it?
That’s a good question. One evening, not too long ago, I met a friend I hadn’t seen for a while. Once we were finished reminiscing, our discussion turned towards what we each did for a living. He was surprised and curious as to how I got into video production. Our talk left me reflective about my life, hence the spawn of this article.
The answer wasn’t long in coming. It was the same answer that a good measure of the new entries probably had as well. I do it because I love it.
There’s a wonderful synergy that elicits a charismatic passion associated with creativity, art, vision, technical agility, sweat and the challenge of it all. In the beginning of a project, there was only a concept, nothing more. At the end, there’s something you can communicate that concept with in sound and images. Something that wouldn’t otherwise exist without your efforts.
It is a way cool sensation to look at something and say, “Yep. I was part of making that happen.” Although, my entry into this industry was a while back, it remains a potent stimulus. Whether it’s scavenging paintings, furniture, knickknacks from other rooms to “dress” the production site to be more appealing or having a one handed death-grip on the gondola of a hot air balloon that’s way too high with gondola walls that are way too low as you’re shooting video with the other hand, it can be challenging, insanely fun and sweetly terrifying. That’s also part of the lure. That’s also why I love it here so much.
With all the advances in technology, it’s only going to get more interesting. Looks like I’m staying for the long haul.